RUN DMC, one of the most influential acts in the history of Hip Hop, commemorates the officially proclaimed ‘RUN DMC Day’ on Friday, August 9th with a pop-up experience in New York City. The activation will be located at the Billionaire Boys Club flagship in partnership with streetwear brand, Terri Projects, giving fans access to 150 limited-edition tees in addition to Darryl “DMC” McDaniels’ official DMC Cookies. Doors will open be open August 9th at 7 Mercer Street.
The pop-up will be open to the public August 9th from 12pm – 7pm with music from founder of Terri Projects and Kid Laroi’s DJ, TJ Mizell, alongside Internationally-renowned DJ, TGUT. The one-day experience is being produced in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand management company, adidas Originals and GENEIUS, an NYC-based experiential marketing agency.
